T H E  B A C K S T O R Y

Hi, I’m Zadi. I’ve spent over 20 years working in digital media, telling stories at the intersection of technology, culture, and creativity. My path has taken me from pioneering web series in the early days of the Internet to leading teams at places like Disney and DreamWorks.

I started out in New York City, where I got swept up in the energy of online storytelling. I worked on Welcome to the Scene (one of the first web series, which was about Internet piracy), reported for Rocketboom, and later created Epic Fu, a Webby Award-winning show that spotlighted the artists, thinkers, and innovators shaping Internet culture.

Over the years, I’ve led creative teams, launched large-scale content initiatives (like YouTube Nation with Google) and collaborated with global brands to reimagine storytelling in the digital age.

Recently, I became a certified California Naturalist and have begun bridging my experience in digital media with deep and embodied lessons from nature. My heart is focused on helping people reconnect with nature and finding balance in an overstimulated world.

Outside of work, I’m usually writing, creating videos, or wandering through the Santa Monica Mountains on photo walks with my rescue dog. I’m endlessly fascinated by local ecology and the beauty of the world around us.

If you're looking to bring more soul into your storytelling, or more nature-based practices into your creative life, I'm so glad you’re here.

I’m a member of:

The Producer’s Guild
The International Academy of Digital Arts & Sciences
The International Documentary Association
Film Independent (Project:Involve Alumni)
Film Fatales
Los Angeles Center of Photography
Diversify Photo
Brown Girls Doc Mafia
Video Consortium
Women In Film


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